Lynsey Sweales is a highly experienced international digital strategist, facilitator, consultant, keynote speaker, and author with over 20 years of experience. A former international digital agency owner and co-founder of Cognitive Union, a boutique global learning and capability building consultancy she has led projects for a diverse range of B2B and B2C organisations, including L’Oreal, Google, Telefonica, Shiseido, and PwC. With expertise in digital marketing and ecommerce, Lynsey specializes in providing tailored training and consulting services to organizations globally inspiring her clients to achieve best in class results. Notably, she has worked with clients such as Colgate Palmolive, United Nations, WeTransfer, Telefonica, and Google's major clients through their Digital Transformation Programme.