International Business in Emerging Economies

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315 pages
Language:
 English
International Business for Emerging Economies is a modern outlook on developing nations involved in international business with focus on strategies needed to develop effective trade opportunities.
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About the author

Dr Nirmal Kumar Betchoo is a full-time academic at the Université des Mascareignes, Mauritius with long teaching experience spanning nearly three decades. His areas of expertise include human resource management, public sector management, business strategy, international business and the management o...

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International Business for Emerging Economies is a modern outlook on developing nations involved in international business with focus on strategies needed to develop effective trade opportunities. This comprehensive book covers trade philosophies, entries in emerging markets, trade theories, cultural aspects of adjustment and living abroad. Newer aspects focus on the respect of the natural environment, trade legislation and conventions, e-business approaches. Case studies and multiple choice questions assess the learner’s quick grasp of international business practices and philosophies.

About the author

Dr Nirmal Kumar Betchoo is a full-time academic at the Université des Mascareignes, Mauritius with long teaching experience spanning nearly three decades. His areas of expertise include human resource management, public sector management, business strategy, international business and the management of diversity. He has published 6 academic books and contributed more than twenty articles in peer-reviewed journals and in important web directories like allafrica.com, highbeam research and afropages. He has extensively published in the local press over the past ten years. He has also presented papers in international conferences. Dr Betchoo has also served as external examiner to the University of Technology, Mauritius, the Mauritius Institute of Training and Development and the Mauritius Public Service. This book is his seventh publication.

  • About the Author
  • About the Reviewer
  • Preface
  1. International Business in Emerging economies
  2. The Multinational Enterprise
  3. Understanding the Trade theories
  4. The Comparative and Absolute Advantage Theory
  5. Competitive Advantage in International Business
  6. The International Product Life Cycle
  7. The Framework of Emerging Economies
  8. Key Industries in Emerging Economies
  9. Country Assessment and Reports
  10. Culture and Communications in International Business
  11. Attitudes, Values and Aesthetics in International Business
  12. Personal Adjustment for the business manager
  13. Influence of Surface Features in The Creation of Differences Among Nations
  14. The influence of economic and socio-economic forces on market size and business opportunities
  15. Analysis of population characteristics for international business prospects
  16. Understanding Legal Aspects of International Business
  17. E-commerce in Emerging Economies
  • Glossary of key terms used

Great book. Very useful.
October 16, 2019 at 10:10 AM
Excellent book, very useful and well written
October 16, 2019 at 10:10 AM
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