What is the main reason why most innovations fail? Because we try to solve a non-existing problem… Most organizations start their innovation journey by thinking about solutions. They assume they understand the problems and needs from their customers or users. Especially when an organization has been around for many years they tend to build on their extensive experience. And this makes total sense, but in a fast changing world you need to continuously empathize with your target audience since their expectations may have changed.
This Virtual Classroom will give a high overview of a clear, end-to-end innovation process that will make any innovation journey more effective and quicker with better solutions as a result.
And not only that. It will also talk about the mindset needed for innovation. Having a process is one thing, but what does innovation require from people’s way of thinking? Are you prepared to make mistakes? Is your company culture and leadership open to failure? And why is this so important?
