The ability to influence others is a critical skill in today's agile organizations and flat hierarchies, where many people don't have formal authority over their stakeholders. In this Virtual Classroom, participants will learn about the most important psychological factors in influencing, how to build rapport and gain trust, and how to persuade others by demonstrating added value and benefits.
About the Expert
Dr. Petra Wüst heads the consulting firm Wüst Consulting GmbH in Basel. She is an expert in self-branding and self-marketing and has worked internationally as a trainer, speaker and coach for 20 years. She also teaches at the University of Basel and is the author of several renowned books. Her current project, the online course The Trusted Expert Program, supports experts in positioning themselves confidently and authentically as the go-to authority within their organizations.
