Categories Pricing Corporate
Audio Learning

In Focus: What Does Your Company Brand Stand For?

An Interview with Brook Calverley of People-Made

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19m 9s
Language:  English
Brook Calverley of People-Made discusses the gap between what brands promise and what they deliver. In today’s world, customers are increasingly concerned with what brands stand for.
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Description

Brook Calverley is the founder of People-Made, a different kind of brand consultancy that focuses on what brands do, not what they say. The current world situation has raised a number of questions regarding the role of brands in our society. Brook’s personal journey has focused on that. How do organisations engage with their audience? What can brands to do be forces for good in the world? And how can we adapt to these new ways of working?

About the Authors

Walter Jaburek

Janine du Plessis

Christian

Christian Julmi

Erik

Erik Bruun

Kari

Kari Lise Barstad

David

David Shindler

Yuri Yevdokimov

Matthias

Matthias Kohl

Christopher

Christopher J. Skousen

Hubert Jaoui