"Improve Your Writing Skills - A Step-by-Step Guide to Compelling Content Creation” offers specific, easy to practice strategies and tools to help you: structure your material in a way that makes it impossible to ignore, optimize your content for Search Engines and rank at the top of Google, position yourself as a brand or an expert, improve your business communications, and establish a strong connection with your audience.

• Preface
• Introduction

1. Reading Behaviors in the Real World vs Online
2. Introduction
3. 5 Major Differences Between Online Writing and Print

• The Keys to Understanding Your Audience

1. 3 Questions to Address with Your Writing
2. Communication Triangle
3. Who Are You Writing To? Creating Reader’s “Avatar”
4. Writing With Purpose
5. Who Are You? - Finding Your Voice

• How to Create Connection with Your Readers

1. Reasons to Connect with Your Readers
2. 3 Infallible Steps to Creating Instant Connection
3. Golden Ratio of Trust: Give First

• Writing for Web

1. 9 Guidelines for Effective Online Communication
2. Writing for People and Search Engines
3. What is SEO?
4. Why SEO Techniques are Making Writing Profitable?
5. How to Optimize Your Content for Search Engines?

• Intelligent Creation of Micro-Content

1. 6 Rules for Creating Eye-Catching Headlines
2. Do’s and Don’ts of Headlines
3. 20 Best Headline Formulas That Work

• The Ninja Tricks of Email Marketing

1. Is Email a Dying Species?
2. Getting your Email Opened: Writing a Compelling Subject Line
3. How to Make your Subject Line Spam-Filter-Proof?
4. Having Your Email Read: 5 Must-Follow Rules of Email Writing
5. Double-Check Your Message: the Three “U” Criteria

• References