Discover how to make the public want to listen to your message.Discover how handle that first call from a reporter. How to write a press release the media will want to use. How to prepare key messages for an interview. How to give a confident, convincing, authoritative interview. How to stay in control, saying what you want to say. How to influence the final outcome of the article or item, while still in the interview. How to handle an aggressive interview with ease (it does not have to be difficult!). How to handle the media during a major crisis. How to handle social media.
About the author
Michael is a leading authority on training in media and presentation skills. His methods are universal – the result of intensive workshops with people from many cultures. He has special expertise in handling the media when the issues are controversial. He was a TV reporter, director and presenter of news and current affairs, and has worked on secondment for the BBC. He has published seven books.