This book reveals unique intellectual property shared for the first time, alongside potent models and methods known to only a handful of the world's best business strategists. With clear explanations of complex models, contextually balanced for optimal use, and pools of wisdom from Leigh and other experts in marketing, strategy, planning, and business management. These lessons will empower dedicated and professional strategists with insights that will equip them to write best possible business strategy. This book is mandatory reading for anyone wanting to rise to excellence in strategic business planning.
About the Author
Author, speaker, facilitator, strategist, adviser and mentor, Leigh shares over 40 years in commercial marketing, as a CMO, Marketing Director & Board member of multiple organisations along with knowledge honed from 13 years of tertiary study in Marketing at UNSW, a postgraduate Diploma in Strategic Planning (London City University), and years lecturing at UNSW and the UTS Graduate School of Business MBA program.His strategic plans have secured world-record sales, launch and brand management achievements in FMCG, B2C and government product launches, in categories as diverse as transport, pet food, pharmaceutical, mining & banking.