GenZ, the generation born between 1995 and 2010, is entering the workforce with a distinct set of attitudes that differ from those of their predecessors. This book explores how these attitudes influence their work preferences, performance, and satisfaction. You will learn about how GenZ thinks and feels about money, morality, purpose, personal brand, mental health, learning, work and corporate life. This is the first of a three-part series that aim to help you understand and work with GenZ in the workplace.
About the Authors
Graham Scott
Graham is a communication and content specialist with 40 years of experience in publishing and the media. He has worked in all areas, won awards for his writing, and owned a creative agency. He is also a published author of YA novels and regularly engages with GenZ students through school talks and workshops. He wants to help both organisations and individuals find solutions that deliver at the corporate and individual level. He views GenZ as the most influential generation since the Baby Boomers.
Guy Ellis
Guy is an HR expert with 30 years of experience in diverse industries, including IT, Finance, FMCG and the NHS. Over the last 15 years he has consulted with and delivered a suite of professional leadership and soft skills training to organisations globally.
He is a published author on talent management, international management education and managing cross-border consultants.
Guy is passionate about helping young people successfully integrate into the workplace as he thinks GenZ have the skills and mindset to transform the world, second only to GenX.