Gamification in Business

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59 pages
Language:
 English
The book covers the benefits and downsides of gamification. It addresses the need to ensure your gamification design hits the right note with your target audience.
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About the author

An Coppens is the Chief Game Changer at Gamification Nation Ltd, where the vision is to make business and learning more fun and engaging. Gamification Nation Ltd offers gamification design services and is based in London, serving European based clients primarily. An is an award winning business coach,...

Description
Content

In the book Gamification in Business, An Coppens aims to give you a flavour of what gamification is and where it can be applied as well as where it isn’t useful and better not deployed.

The book covers the benefits and downsides of gamification. It addresses the need to ensure your gamification design hits the right note with your target audience. An also included a number of examples of gamification campaigns which won awards at events in 2014 and examples by business area.

The aim of the book is to give the reader an overview of what is possible, what to watch out for and enough information to start deciding whether gamification as a strategy for you business or project is indeed one you want to pursue.

It may seem odd to start a book with a few infographics, but I guess as they say a picture paints 1000 words. I also believe some of the statistics speak for themselves and I hope they will encourage you to explore the book in full.

My aim with this short book is to give you a flavour of what gamification is and isn’t, where it applies and where it is better not deployed. I have tried to give you a very balanced view with both positive and negatives. As a gamification practitioner I have come across some great examples and have tried to assemble a good selection of examples, so you can actively make your mind up whether this is a strategy you would also like to pursue.

I hope you enjoy the read and follow the links provided to learn more through video and download additional materials. I would love you to share your thoughts on Twitter with the #businessgamification and include my alter ego @GamificationNat.

I look forward to reading your thoughts.

An Coppens

  1. What is gamification?
  2. Benefits and Downsides of Gamification
  3. Getting your Gamification Design Right
  4. Examples of Gamification in Business
  5. Gamification by business area
  6. About the author