Discover how team branding helps your team break silos and strengthen collaboration.
Explore how a strong team brand helps others understand what your team does and how you contribute to shared business goals.
Learn practical strategies to make your team’s expertise more visible across functions and position your team as a trusted partner.
In organizations where teams rely on each other and work across functions to deliver results, silos are one of the biggest barriers to performance. They are rarely caused by bad intent. Silos form when teams are not visible to each other, do not know when to involve one another, and end up working in parallel instead of together.
In this virtual classroom, you will discover how a strong team brand helps others understand what your team does and how you contribute to shared business goals. You will learn practical strategies to make your team’s expertise more visible across functions, position your team as a trusted partner others involve earlier, and help reduce duplicated work.
About the Expert
Dr. Petra Wüst heads the consulting firm Wüst Consulting GmbH in Basel. She is an expert in self-branding and self-marketing and has worked internationally as a trainer, speaker, and coach for more than 20 years. She also teaches at the University of Basel and is the author of several renowned books.
In her current work, she focuses on Team Branding, combining team building with strategic positioning to help teams increase visibility, strengthen cross-functional collaboration, and position themselves as trusted partners within organisations.
Petra Wüst
