Knowledge work has always been about more than just information—it’s about synthesising ideas, making decisions, and creating value. Traditionally, this work relied on human intelligence and creativity. The digital revolution brought new tools: computers, the internet, and cloud platforms. Enter generative AI. Unlike earlier forms of automation, which focused on repetitive or data-driven tasks, generative AI brings creativity, reasoning, and language understanding to the table. It can generate new content, summarise vast troves of information, and even engage in meaningful dialogue.
