Log in
Categories About Us
Frederick Afrifa
  • Country: United Kingdom
  • Number of Titles: 25
  • Contact the Author:

Born in Italy and raised in South London, Frederick Afrifa overcame language barriers and challenging beginnings to win two gold medals for Italy’s national athletics team. When his contract was cut in 2020, he pivoted from professional sports to delivery driving, then launched a career as a motivational speaker in 2021. His determination led him to The Apprentice (BBC 2025), where he showcased his entrepreneurial mindset and ability to thrive under pressure. Now a sought-after speaker, he inspires audiences with powerful lessons on resilience, goal setting, and transforming setbacks into opportunities.

Browse all by Frederick Afrifa
Traits of high-achievers you can adopt
Common mistakes that slow your growth
Don't hold back your potential
The power of small wins
The mindset shift that transformed my life
Do this one thing to motivate yourself
The most common traits of high-achievers
Turn frustration into fuel
How to build self-belief
Being a self-starter
3 mindset shifts that can change your life
How to get comfortable with being uncomfortable
Go get it
Being a powerful motivator
How to stay driven when others doubt you
How to become a self-starter
How I motivate myself every morning
Why small wins matter
One daily practice that builds self-belief
Why waiting is the enemy of growth
How to take control of your own story
The one habit that got me from driver to TV
The one habit that launched my TV career
Move for improved mindset
The most underrated tool for personal growth
Become a Bookboon author
Do you have a great idea that you would like to see turned into a business book or student textbook? Has your experience taught you a thing or two about personal development that you'd like to share with the world? Or do you specialise in an academic subject that could do with some better explaining? Quality, clarity and succinctness are what characterise Bookboon's eBooks. Talk to our editorial team now, and get published!
Enquiry