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Audio Learning

Expert Talk: Three Lessons I learned at Moleskine

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26m 9s
Language:  English
Moleskine created one of the worlds most beloved brands. Join Erik Fabian, the founder of Upright Brand, for a discussion on three things he learned about creating brands while working at Moleskine.
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Description

Moleskine created one of the worlds most beloved brands by doing things differently than other companies. Join Erik Fabian, the founder of Upright Brand, for a discussion on three things he learned about creating brands while working at Moleskine and working with Moleskine co-founder Maria Sebregondi. Every entrepreneur, marketer, and Moleskine fan who ever wondered where it started will want to tune in for this podcast.

About the Author

Upright Brand

Erik Fabian is the founder of Upright Brand and brand marketing consultancy that helps entrepreneurs stand above the hustle in an age of off-the-shelf ventures. Erik formerly led brand teams at Moleskine America and Greenhouse Software. He has been called a “brand therapist” for his work helping organizations develop their strategy, story, and plan. He is based in Brooklyn, NY and works internationally.