Internal marketing often goes by its nickname, word of mouth, but it's not just about employees - to harness the power of internal marketing you need to reach out to both partners, vendors & the industry as a whole. Internal Marketing is paramount; it's about employees talking to other employees, vendors and partners. Internal marketing can be defined as word-of-mouth or buzz-building - the practice of your company's people telling others about the high quality of its products and services. Who better than Paul Thies, formerly Vice President of Thought Leadership at Thomson Reuters to talk!
About the Author
Nathaniel Schooler - an engaging interviewer, writer and trusted adviser. IBM Futurist and LinkedIn Power Profile Award Winner.
He interviews amazing experts. People who have started, built and been part of some of the largest brands in the world and made a huge impact.
Prior experience taught him business communication is about real world relationships, (avoiding techno speak and meaningless jargon).
