"Jessica Kelly from Cisco discusses: How can people use content marketing for building their personal brand? Content marketing is just marketing... but what's really important is how you cultivate authenticity in your messaging and the tone of your voice. Make sure that everything you produce (from blog posts to social media updates) are consistent with who you say you are, why people should listen, and what they'll get when they sign up for more. Authenticity goes beyond surface impressions-it means being honest and upfront about what value an individual will gain from you.
About the Author
Nat Schooler is a Futuristic Podcast Host, International Best Selling Author, Entrepreneur & Trusted Advisor. Nat has been recognized as an expert in his field with 250+ Interviews and collaborations with Michael Tobin OBE, Kim-Adele Platts, Stanley Tucci and other luminaries.
He has been recognized by LinkedIn as one of its Power Profile Award winners and is the author of "Podcast Recipe" which was awarded #1 on Amazon's Hot New Releases list. Nat’s clients have included IBM, Google, Microsoft, Oracle and Brother Printers.