Expert Talk: Commercial Storytelling

Interview with Paul Thies

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40m 33s
Building trust, shared meaning and brand values is key to create success. Engaging employees, bringing tangible ROI and creating a competitive advantage are also included in this conversation.
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About the author

Nat Schooler is a Futuristic Podcast Host, International Best Selling Author, Entrepreneur & Trusted Advisor. A renowned expert in Branding & Strategy For Career & Business Success and podcasting aficionado with 250+ Interviews and collaborations with Michael Tobin OB


Paul Thies, former Vice President of Thought Leadership at Thomson Reuters, provides his insights into the power of culture in commercial storytelling. Paul is able to take what many would see as intangible and make it tangible through engaging stories that share his personal experiences on how story-driven communication has shifted from merely messaging to a way to build trust and shared meaning with employees. Storytelling is a powerful way to drive engagement and align culture.