Expert Talk: Building a Better Business Case

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 pages
Language:
 English
This expert talk looks at the construction of effective business cases, their purpose, how they look and how to write them.
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About the author

Dr Sue Greener is an academic, learner and developer of people with forty years’ experience of enabling learning face to face and online. She is a Chartered Fellow of the CIPD and a Fellow of the Higher Education Academy. She has published with Bookboon on employability and research method...

Description
Content

Bookboon Expert Talks are episodes of 15 to 60 minutes. Their content varies from interviews to discussions and monologues aimed at listeners who want to delve deeper into business trends. These Talks are more casual than Bookboon Micro Talks and are ideal to find inspiration for your day or on a commuting journey.

This expert talk on Building a Better Business Case reviews the purposes of developing business cases; it takes the listener through the main stages of stakeholder analysis, need identification and analysis, researching and evaluating options and producing a clear, brief and meaningful proposal.