Communication will make or break our relationships with customers. Unfortunately, not all customers are the same and it takes some finesse to work with each of them. Customer communication should be intuitive for most of us, but why do we all approach it so differently? How can we be better listeners while becoming more persuasive at the same time? We need to step back a little and slow down our approach to gain more self-control so we can make a better customer experience for everyone. Learning effective ways to communicate with customers isn’t just about being polite (yes, that’s important too), it’s about creating a safe environment for them to share what is important. The better we get at communication, the more customers we will win and keep.
