Peter started his entrepreneurial journey in the early
2000's riding the first wave of Social Media adoption. After a brief stint
building Corporate Digital Infrastructure, Peter decided to focus on the human
aspect as a Personal Trainer and life Coach. With the arrival of his children
Peter became a stay-home-dad, which also led him to go back to his old roots
and start an Online Content Creation business, making podcasts and YouTube
videos as well as consulting a wide variety of businesses on how to best approach
today's online media landscape.