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Professional eBook

Digital Transformation Basics

What you need to know to start your digital transformation

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Language:  English
You need the knowledge, the mindset, and the tools: Three Phases of Transformation, the Business Trilemma, the Digital Strategy Map: Tools to Rethink "Digital".
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Description

Digital transformation? We'd love to! But how?

Your company doesn't have to become like Apple or Amazon. Success is not a question of technology. What you need is the necessary knowledge, the right mindset and the right tools. You'll get the basics in this relentlessly honest Virtual Classroom.

The three phases of transformation, the business trilemma, the Digital Strategy Map: With these tools, you'll manage to think "digital" in a new way. And also implement it.

And since everything never goes as planned anyway, humor is also very important. Because change is only successful if it is also fun.

About the Expert

Ömer was the founder of one of the first internet agencies in the Netherlands and works as a consultant, author, and coach. He is also the head of a digital marketing agency called Click Effect and has published a book on Bookboon called "The Digital Transformation Handbook".

About the Author
Ömer

Ömer Atiker