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Digital Marketing Handbook (Vol 5)

Google Shopping & App Promotion Ads

Adit Chouhan
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Language:  English
Digital Marketing Handbook - Vol 5 covers all you need to know about Google App Promotion and Shopping/ Product Listing Ads as a beginner. You will learn Campaign Creation, Google Merchant Centre etc.
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Description
Content

Digital Marketing Handbook is a six-volume book series to help it's readers understand the basics of Digital Marketing and be able to execute Digital Campaigns by themselves.

Digital Marketing Handbook - Vol 5 covers all you need to know about Google App Promotion and Shopping/ Product Listing Ads as a beginner. You will learn Campaign Creation, Google Merchant Centre, and more.

Each volume covers topics in an easy-to-understand manner along with many screenshots to help you practice the learnings manually and not just theoretically. It is an extremely practical guide.

About the author

Adit Chouhan is a passionate Digital Marketer, an Author, a Digital Marketing Trainer and a Public Speaker. He is the Head – Digital at The Clicks Technologies (TCT) - a boutique digital marketing agency helping businesses from across the globe.

He is also the Founder of World Digital Conclave, an initiative to bring together the global community of digital marketers and technology professionals to learn from each other and grow together.

Adit has published two books earlier - one on traditional marketing tricks of the trade and another on crypto currency trading 101s, both available on Amazon. He is regularly featured in media and speaks at various events and institutes on digital marketing. He can be reached at adit@aditchouhan.com.


  1. Google Ads
  2. Adding money to your Google Account
  3. Understanding the Dashboard
  4. Understanding Conversion Rate Optimization or Campaign Optimization
  5. Google App Promotion Ads
  6. Google Shopping Ads
    1. Creating a Google Merchant Center (GMC) Account
    2. Linking GMC with Google Ads
    3. Creating Google Shopping Ads Campaign
  7. Smart Shopping Campaigns
  8. Other Important Tools
    1. Google Ads Manager Account
    2. Google Ads Editor
    3. Google’s Campaign URL Builder
    4. Landing Pages