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Digital Marketing Handbook (Vol 2)

Search Engine Optimization (SEO)

Adit Chouhan
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Language:  English
Digital Marketing Handbook - Vol 2 covers Search Engine Optimization in detail. You will learn Keyword Research, On-Page SEO, Off-Page SEO, Local SEO and App Store Optimization techniques.
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Description
Content

Digital Marketing Handbook is a six-volume book series to help it’s readers understand the basics of Digital Marketing and be able to execute Digital Campaigns by themselves.

Digital Marketing Handbook - Vol 2 covers Search Engine Optimization in detail. You will learn Keyword Research, On-Page SEO, Off-Page SEO, Local SEO and App Store Optimization techniques to bring your websites to the top of Search Engine Results.

Each volume covers topics in an easy-to-understand way along with many screenshots to help you practice the learnings manually and not just theoretically. It is an extremely practical guide.

About the author

Adit Chouhan is a passionate Digital Marketer, an Author, a Digital Marketing Trainer and a Public Speaker. He is the Head – Digital at The Clicks Technologies (TCT) - a boutique digital marketing agency helping businesses from across the globe.

He is also the Founder of World Digital Conclave, an initiative to bring together the global community of digital marketers and technology professionals to learn from each other and grow together.

Adit has published two books earlier - one on traditional marketing tricks of the trade and another on crypto currency trading 101s, both available on Amazon. He is regularly featured in media and speaks at various events and institutes on digital marketing. He can be reached at adit@aditchouhan.com.


  1. On-Page Optimization
    1. Sitemap.xml
    2. Robots.txt
    3. Submitting Sitemap.xml And Robots.txt With Google Webmasters/Search Console
    4. Keyword Research And Planning
    5. Meta Title
    6. Meta Description
    7. Meta Keywords
    8. Header Tags
    9. Alt Tags
    10. Body Content
    11. Other Important/ Technical Factors (On-Page Seo)
  2. Process For On-Page SEO
  3. Google Webmasters Tool (GWMT)/ Google Search Console (GSE)
  4. Off-Page Optimization
    1. Backlink Creation Practices
  5. Local SEO
  6. App Store Optimization (ASO)