Categories Pricing Corporate
Audio Learning

Critical components of commercial communication

Brush up the vital basics of your business messaging

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15m 5s
Language:  English
From the eye-catching headline, to summing up your offering in just 30 seconds, to the smartness of simplicity, this talk will explore all the essentials of compelling commercial communication.
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You might have a wonderful offering for the world, but unless you can communicate its value clearly, concisely, and compellingly, it’s likely to lead you nowhere. In this talk, we’ll explore how to attract attention in just a handful of words, sum up your business or innovation strikingly and stylishly, along with the wonderful trick of making more impact for less words, images and information.

About the Authors

Walter Jaburek

Janine du Plessis


Christian Julmi


Erik Bruun


Kari Lise Barstad


David Shindler

Yuri Yevdokimov


Matthias Kohl


Christopher J. Skousen

Hubert Jaoui