First you need to KNOW, then you WANT to make the meaningful difference, next you need to ENABLE yourself to address the challenge you are going to solve. From here you simply go out and DO it. Then there will be challenges which will ask from you to PERSIST but with all these learnings during this wonderful journey you can then APPLY your experiences in different places and situations.This book provides you with a straightforward guideline on how to build a company, launch a product or provide a service with Circular Economy in its DNA. The author is one of the world’s most experienced entrepreneurs in this economic paradigm shift. Learn from his successes and mistakes.
About the Author
Eric Logtens (Rik), Netherlands, is with almost 20 years of experience in building companies and commercializing products (Cradle 2 Cradle) one of the very first entrepreneurs in the world to adopt, develop and improve the principles of what later was called the Circular Economy. He has a proven track record on how to scale companies and products which have a positive impact on our environment and society whilst proving that this can be combined with a great economic performance.His Purpose: Prosperity for Everything and Everyone. With an educational background in (a.o.) human behavioural change he now finally put to writing his vast international, in-depth experience and know-how.