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Business Communication: Achieving Results

96 Reviews
(96 ratings)
3 Reviews
Language:  English
The book also explores tactics the reader can utilize in common internal and external communication efforts in business.
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What is effective communication and how can it be put into practice in business? Business Communication: Achieving Results answers this question by first examining contributions of major theorists and thinkers in the subjects of semantics, linguistics and organizational communication and how the lessons learned can be applied to business for optimal results. Actionable recommendations provide the reader with successful approaches to interpersonal and group scenarios. The book also explores tactics the reader can utilize in common internal and external communication efforts in business.

The author begins with a historical perspective on human communication and creates an up-to-date model for our times. She explores the contributions of major theorists and thinkers in the subjects of semantics, language and linguistics and describes how the lessons learned help us achieve results. Moore devotes the rest of the book to applied, actionable recommendations designed to optimize positive internal and external communication outcomes in business.

Lori Harvill Moore operates Lorric Communication, a company dedicated to helping managers craft marketing communications for online and offline media. She also offers consulting services to business owners who need to document internal processes and evaluate process efficiency.

Lori has experience in a wide range of industries, including high tech firms, non-profit associations, and regional and online retailers. She has held positions in accounting, marketing and operations. In each position she worked to improve efficiency through the use of database technology and by streamlining business processes. Lori earned a bachelor’s degree in communication, with an emphasis in organizational communication, from Arizona State University in Tempe, Arizona.

  • Preface

  1. From Sumer to Social Media
    1. The Backdrop
    2. The Theorists
    3. Creating a Better Model
    4. Communication Barriers
  2. Understanding Semantic Noise
    1. The role of linguistics
    2. Chomsky’s Contributions
    3. S.I. Hayakawa’s Contributions
    4. Exploring the concept of shared meaning
    5. Beyond the sound bite
    6. Listening is an action
    7. Recognizing non-verbal cues
    8. Examples in business
  3. Internal Communications
    1. Project teams
    2. Employee communication
    3. Business process documentation
  4. External Communication
    1. Marketing communication
    2. Community outreach
  5. Putting it All Together
    1. Effective business writing
    2. Effective speaking skills

  • References

developing and sustaining employability skills necessary to get placed in an entry level position and face competition by developing in students' effective oral and written communication skills.
Business Communication covers the concepts and research-proven principles of communicating in a clear and concise manner. The author has done a commendable job of providing practical applications, examples and checklists. This book puts decades of research into a context that managers can use without dumbing down to trite slogans. Business Communication is for managers who want to understand what works in communicating, rather than a simple list of do's and don'ts.
Factors relative to external and internal communication have been discussed in a direct manner. This will be of good help to both business heads and employees.
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About the Author

Lori Harvill Moore

Lori Harvill Moore has been writing professionally since her university days. She served as an information specialist for GTE Microcircuits before and after graduating from Arizona State University with a bachelor's degree in communication, emphasizing organizational communication. At GTE, she designed and wrote employee and marketing newsletters, press releases for the trade press, and penned the text for marketing brochures.

After her stint with GTE, she became a freelance writer with articles published in American Baby Magazine, Tucson Business Journal, and Tucson Business Digest among her credits. She also served clients in the fields of real estate and accounting who needed help communicating with their customers.

Her corporate experience includes working as an operations analyst for a mortgage company, a financial analyst for a grocer's administrative office, a data analyst for a health care company, and a business systems analyst for a health insurer. In each position she used her writing skills and became an observer of how communication strategies employed in each setting worked, needed improvement, or failed. Her experiences, coupled with her education, became the inspiration for two eBooks.

Her work responsibilities were also far ranging, encompassing a variety of projects. Lori developed and initiated internal and external communication plans; created training material and conducted employee training sessions; wrote technical documents; wrote SQL scripts; designed management reports; and performed data analyses.
Throughout her career, she sought positions and projects that allowed her to express both her analytical and creative abilities. Non-fiction writing, whether on the job or for her own business, serves this purpose better than any other professional responsibility she accepted.

Lori lives in Sacramento, California. She is the author of Business Communication: Achieving Results, available at, and Fragments of Seasons – Poetry, available on She currently owns and operates Moore Books, where she focuses on writing and publishing fiction, poetry, and non-fiction.