Recognize how language and terminology shape perceptions, expectations, and understanding of AI systems.
Identify ways AI can reflect or reinforce biases in language, culture, communication, and representation.
Evaluate AI-generated outputs critically and communicate about AI using clearer, more accurate language.
This session explores how language shapes the way we understand and use AI. Participants consider how words such as intelligence, learning, efficiency and automation affect what we expect from these systems, and sometimes make their abilities seem more human than they are. The session also looks at how AI can reflect biases in language and culture, influence tone and representation, and affect communication at work. Through practical examples and reflection, participants develop clearer ways to talk about AI and greater confidence in assessing its outputs.
About the Expert
Jocelyn Burnham is a leading independent artificial intelligence communicator, workshop leader, and speaker, specialising in AI learning in the creative and cultural sectors.
Jocelyn Burnham
