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AI-Driven Personalization

The New Frontier in Marketing

13m 9s
Language :  English
AI enables marketers to deliver relevant experiences across every touchpoint by using real-time data and machine learning to better understand consumers. How can businesses leverage the power of AI?
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Description

How does AI-driven personalization work? In this Audio Learning, Venkatesh Ganapathy talks about the process through which AI can be used to engender great customer experiences. AI analyses massive amounts of data—purchase history, browsing habits, engagement patterns, and even sentiment from reviews or social media. Machine learning models predict what a customer might want next, enabling marketers to offer personalized recommendations, content, and offers. AI-powered systems adapt instantly to changing customer behaviors, ensuring that marketing messages remain relevant and timely.

About the Author
Venkatesh

Venkatesh Ganapathy