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Adopting Digital

The Basics

Language:  English
This book offers a basic understanding of digital transformation and key learnings from real-world examples.
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When embarking on a digital transformation journey, there are many considerations one must take into account. This starts with an introduction to what digital is and its importance. The book discusses the organization's readiness for digital and how to assess such readiness. The book then discusses the different maturity models and how adoption can be derived from such models. Finally, the book illustrates key learnings from famous digital transformation journeys. This book provides a basic understanding of the different concepts related to digital. It is a good introduction for any organization that wants to start or has already started a digital transformation journey.

About the Author

Abdullah Al-Rashdi is a highly experienced IT professional with over 28 years of experience in the oil and gas industry. He has held a variety of technical and management positions at Petroleum Development Oman (PDO), including Telecom Supervisor, Network Operation Engineer, IT Project Engineer, Project Manager, Senior Project Manager, Enterprise Architect, Information Technology Chief Architect, Digitalisation Chief Architect, and Head of Digital Strategy & Integration. He is currently responsible for leading PDO's digital transformation journey.Al-Rashdi holds a Bachelor of Science degree in Telecommunication from Sultan Qaboos University, a Master of Science degree in High Frequency Engineering from the University of Leeds, and a Doctor of Business Studies degree from the University of Liverpool. He is a frequent speaker at industry events and has published several articles on digital transformation. He is also a member of several universities advisory boards.

  • About the author
  • Introduction
  1. What is Digital
    1. Different Perspectives
    2. Importance of Defining Digital
    3. Digitization, Digitalization and Digital Transformation
    4. E-Business vs Digital Business
    5. Main Takeaway
  2. Importance of Digital
    1. Introduction
    2. The Amazon Story
    3. The Threat of Disruption
    4. Digital Drivers
    5. Main Takeaway
  3. Organizational Readiness
    1. Introduction
    2. Determining your Digital Ambition
    3. Readiness versus Maturity
    4. Assessing Readiness
    5. Main Takeaways
  4. Adoption Models
    1. Introduction
    2. Maturity vs. Adoption vs. Diffusion
    3. What is an adoption model?
    4. Types of Digital Adoption Models
    5. Importance to develop or use an adoption model
    6. Barriers to digital adoption
    7. Main Takeaway
  5. Consideration in the Real World
    1. Introduction
    2. Walmart’s Digital Transformation Journey
    3. Tesla’s Digital Transformation Journey
    4. Nike’s Digital Transformation Journey
    5. IBM’s Digital Transformation Journey
    6. Main Takeaways
  • Table of figures
  • References

Explain the concept of digital technology and its importance for companies. Apply knowledge of digital readiness to assess an organization’s ability to adapt. Analyze case studies of successful and unsuccessful digital strategies in businesses.

About the Author

Dr. Abdullah Sultan Al-Rashdi