Categories Pricing Corporate
Audio Learning

Expert Talk: Adapting to Tech Changes

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23m 11s
Language:  English
There are two things you can count on: technology will change, and technology will break. Learn about adapting with technology, so when something breaks, you will always have options.
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There are two things you can count on: technology will change, and technology will break. These two realities can bring your business to a grinding halt unless you have a few strategies in place to help you avoid the pitfalls of living in an uncertain technology landscape. We talk about how customers are also becoming savvier when it comes to marketing tactics used to capture the email address of visitors. You've always got to be ready to adapt. Learn about adjusting with technology, so when something breaks or changes, you will still have options. 

About the Author

Jennifer McFarland

Jen McFarland is a passionate and compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and strategic project planning across corporate, nonprofit, and government environments.

During her time with the City of Portland, she streamlined dozens of internal processes, led a cross-functional team, and moved mountains with the IRS.

Now, as CEO of Women Conquer Business, she consults with businesses on configuring marketing software, systems, and processes to suit their unique growth needs.

A natural teacher and gifted speaker, Jen runs workshops and gives presentations on a wide variety of topics germane to improving business leaders’ soft skills, including time management, dealing with uncertainty, improving communication, managing remote teams, and digital marketing.

She also shares her business and leadership knowledge on the Women Conquer Business podcast.

Jen has a Master of Public Administration degree from Portland State University and is a member of the American Marketing Association and the Project Management Institute.

She is a speaker, teacher, leader, and visionary for the business community who loves dad jokes, building seamless systems, and helping people find more joy in their work.

She lives in Portland, Oregon, with her husband and Boston terriers.