No matter how brilliant your business, unless you can tell the world why it’s wonderful you’ll fail to flourish. The ABC of Accelerating your Business through Communication takes you through all you need to know to master your messaging, in precisely the order you require. It includes: The cornerstone of a memorable core message, perfecting your pitch for customers, an impressive and effective website, a striking social media profile, how to write blogs that distinguish you as a leader in your field, and strategies for attracting coverage in the press, online, and on the television and radio.
About the Author
Simon Hall is a Course Leader at the University of Cambridge, runs his own business communication agency, Creative Warehouse, and is a journalist, author, and business coach.
He teaches communication, media, business, writing, presentation, storytelling, and public relations skills at Cambridge, along with universities across England, for government departments, and companies.
Simon has a series of books on communication published, including - public speaking and presentations - writing blogs - how to secure media coverage - and leadership communication - along with eight thriller novels.