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Your Business Model

The Intr@preneur’s® Guide to Planning Online Business Models

von Fraser Hay
55
Sprache :  English
How to plan, document or revise your online business model.
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Zugriff auf das Buch in unserem eReader; keine Werbung im Buch
Inhalt
Beschreibung
book.tabs.learning objectives
  • About The Author
  • Introduction
  1. Marketing: Things Have Changed
    1. HOW
    2. WHAT
    3. WHY
  2. Your Objectives for The Year Ahead
    1. Turnover
    2. Sales
    3. Customers
    4. Leads / Signups
    5. Fans, Friends & Followers
    6. Signups / Downloads
    7. Cost Per Lead
    8. Cost Per Sale
    9. Lifetime Value
    10. ROAS (Return on Advertising Spend %)
    11. Objectives
  3. What Do You Promise?
    1. Your Customer’s Problems
    2. Your Customer’s Challenges
    3. Your Promise
  4. Your Customer Avatar
    1. Demographics
    2. Psychographics
    3. Behaviours & Interests
    4. Content Consumption
    5. Remarketing & Re-targeting
    6. Customer Goals
    7. Timing
    8. Process
    9. Why Buy?
    10. Motivations
    11. Walking in Your Customer’s Shoes
    12. Keyword Research
    13. Indicators
    14. Obstacles
    15. Impact of Not Taking Action
    16. Rejection
  5. Your Marketing Message
    1. Ask Yourself
    2. Crafting Your Marketing Message
    3. What Are the Biggest Obstacles Between NOW & The Results They Want?
    4. Consequences. What Will Happen If They Don’t Solve This Problem?
    5. Who do You Accept as NEW customers and clients?
    6. The Big Dream
    7. Why Does It Matter?
    8. Your Elevator Pitch
  6. Authority
    1. Press & Media Coverage
    2. Publications
    3. Keynotes
    4. Testimonials
    5. Webinars
    6. Results
  7. Your Revenue Streams
    1. KVI Formula
    2. Implementation
    3. Velocity
    4. Knowledge
    5. Pricing
    6. Your Free Item of Value / Lead Magnet
    7. Revenue Streams
  • One Last Thing…

The covid pandemic has drastically affected the global economy and forced many industries and sectors to collapse, thousands of businesses to close their doors and for millions of employees, entrepreneurs, and individuals to plan, document or revise their business model online for 2022 and beyond. Allow this book to gently introduce you to key elements of a successful business model to help prepare you get on point, on form and on fire to succeed online.

About the Author

Fraser Hay is a multi-award-winning entrepreneur, marketing consultant and coach and founder of itstacksup.com.His pragmatic and practical approach to identifying and addressing marketing and entrepreneurial challenges has enabled owners, managers, and founders from over 40 countries around the globe to start and grow their business.A professional keynote speaker who has presented on 3 continents, Fraser shares his 20 years of wisdom to help readers to identify and pursue and achieve their goals and objectives.

Understand the evolving landscape of marketing. Learn how to define and set clear marketing objectives. Master customer-centric marketing strategies.

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Über den Autor/die Autorin
Fraser

Fraser Hay

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