Writing Persuasive Proposals

Prompting Understanding, Interest and Agreement

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46 pages
Sprache:
 English
The proven practical techniques described in this book show how to make your proposals impress, convince and persuade your colleagues or clients.
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Über den Autor

PATRICK FORSYTH runs Touchstone Training & Consultancy, an independent firm based in the U.K. specialising in marketing consultancy, research and training on marketing issues, sales and communication and management skills. 

He is a consultant of many y...

Description
Content

Getting a message across on paper and presenting a proposal in a clear and persuasive form is a vital skill. Yet it can seem a time-consuming chore. The proven practical techniques described in this book show how to make your proposals impress, convince and persuade your colleagues or clients.

It will help you:

  • Think constructively before writing
  • Write quicker and distinctively
  • Create proposal documents that are more likely to impress and get you agreement.

About the author

Patrick Forsyth is a consultant, trainer and writer. He has worked with organisations large and small and in many different parts of the world. He is the author of many successful books on management, business and careers and prides himself on having a clear how-to style.
One reviewer (“Professional Marketing”) commented: Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organised, focused and easy to apply.

In this series he is also the author of several titles including "Your boss: sorted!" and "How to get a pay rise". His writing extends beyond business. He has had published humorous books (e.g. Empty when half full) and light-hearted travel writing: First class at last!, about a journey through South East Asia, and Smile because it happened about Thailand. His novels, Long Overdue and Loose Ends, were published recently.
He can be contacted via www.patrickforsyth.com

  • About the author
  • Introduction: the right to say no
  1. The nature of proposals
  2. Proposal content and arrangement
  3. Drafting the words
  4. Using language effectively
  5. The presentation of proposals
  6. Ensuring a good look
  • Afterword: getting it right