Web 2.0 and Social Media

Business in a Connected World

( 20 )
389 pages
Web 2.0 applications and social media have provided new venues for businesses to inform, understand and connect with their customers.
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Über den Autor

Roger McHaney is a University Distinguished Teaching Scholar and professor of management information systems in Kansas State University's College of Business Administration. He currently serves as the Daniel D. Burke Chair for Exceptional Faculty. McHaney teaches courses in enterprise systems and co...


Web 2.0 applications and social media have provided new venues for businesses to inform, understand and connect with their customers. This book provides a general understanding of using blogs, podcasts, live streaming, wikis, social buzz, social media, and more to enable businesses to rethink their approach and leverage new digital media’s advantages. Theoretical concepts such as RSS feeds and practical examples such as constructing a WordPress blog are covered in detail. Facebook, LinkedIn, Twitter, Reddit, Tumblr, Pinterest, Klout, and others are examined from a business perspective.

  1. Introduction to Social Media
    1. Social Media Origins in Web 2.0
    2. The Internet and World Wide Web
    3. Web 2.0 in Context
    4. Conclusions
  2. Blogging for Business
    1. Voice and Personality
    2. Blog Environments
    3. Building a Blog with WordPress
    4. Conclusions
  3. RSS and Podcasting
    1. RSS Defined
    2. RSS in Practice
    3. Podcasting
    4. Conclusions
  4. Videocasting, Screencasting and Live Streaming
    1. Videocasting
    2. Screencasting
    3. Live Streaming
    4. WhatsApp
    5. Conclusions
  5. Wikis and Collaborative Documents
    1. Wikis
    2. Wiki Software
    3. Building a Wiki
    4. Other Collaborative Documents
    5. Conclusions
  6. Twitter
    1. Twitter Overview
    2. Twitter History
    3. Using Twitter
    4. Twitter Searches
    5. Conclusions
  7. Facebook and LinkedIn
    1. Facebook for Business
    2. LinkedIn for Business
    3. Conclusions
  8. Social Buzz and Viral Phenomenon
    1. Pinterest
    2. Social Buzz with StumbleUpon and Reddit
    3. Tumblr
    4. Tracking Social Interest
    5. Conclusions
  9. Location-Based Social Media
    1. Geography in Social Media
    2. Foursquare and Swarm
    3. Yelp
    4. Waze
    5. Conclusions
  10. Social Media Raw
    1. Instagram
    2. Snapchat
    3. Yik Yak
    4. Whisper
    5. Vine
    6. Periscope and Meerkat
    7. Trello
    8. Crowdfunding
Enjoyed this book. My Professor uses it in our class.
11. Februar 2013