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The Ultimate Product and Product Management Bible

Build Better Products using Product Management Principles

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Sprache:  English
The ultimate guide to product management including detailed walkthroughs of people, roles, core processes, tools & strategy. Culminating in a step-by-step digital product building guide.
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Product Management has driven the creation of 1,000,000s of successful digital products worldwide and has been central to big tech and the startup scene. But while Product Management is a familiar subject to some, it is still an enigma to many. This eBook covers the fundamentals of Product, and provides detailed breakdowns of the skills required, roles, responsibilities, valuable tools and crucial processes with their respective benefits and outcomes. These are then utilised in the Digital Product Development guide, covering Ideation, Discovery, Design, Build, Launch & Scale.

About the Author

Jas Shah is a Product expert and founder of Bitsul, a Fintech focussed product consultancy helping organisations ideate, build, and launch great products. After starting his career as an engineer, he quickly moved into the analysis and strategy side of product. Jas worked for and helped build products for many prestigious companies, including Schroders, Fidelity & Citibank. In 2018, he set up Bitsul to scale his 14+ years of expertise, help FS/Fintechs develop products and share his experience & benefits of product management. He's had numerous product and client success stories since.

  • About the Author
  • Introduction
  1. An overview of Product Management
    1. What is Product Management?
    2. Key Responsibilities of the Product Management Function
    3. Startups vs Mature Organisations. Depth v Breadth
  2. People
    1. Product People Foundations
    2. Different Roles within Product
    3. More Roles in Product
  3. Process
    1. Discovery, Research & Analysis
    2. Product Vision & Strategisation
    3. Building a Product Roadmap
    4. Creating Feature Specifications
    5. User Persona Creation
    6. Wireframing/User Journey
    7. Defining and implementing a metrics strategy
    8. Feedback Mechanisms and Loops
  4. Tools
    1. Discovery, Research & Analysis
    2. Product Vision & Strategy
    3. Building a Product Roadmap
    4. Creating Feature Specifications
    5. User Persona Creation
    6. Wireframing/User Journey/Product Design
    7. Defining and implementing a metrics strategy
    8. Feedback Mechanisms and Loops
  5. Building a Digital Product: The Key Phases
    1. Pre-Discovery/Ideation
    2. Discovery
    3. Design
    4. Build
    5. Launch
    6. Grow & Scale
  6. Summary
  • Table of Figures
  • References
great book, very clear
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