The greatest innovations address our deepest needs, and creative empathy is the key to discovering them. And while empathy seems like magic, it’s more like a muscle. We can train and develop it.Whether we’re writing a play, designing a product, or building a business, The Creative Empathy Field Guide provides a simple toolkit for applying empathy to our creative process. It examines core concepts and covers practical techniques to facilitate empathy in ourselves and teams. The guide features real-life examples and concludes with strategies to avoid common empathy pitfalls.
About the author
Hey – Brian here. I'm a US expat and award-winning human experience designer, working 18 years on digital products in healthcare, blockchain, IoT, and fintech. I've teamed up with companies like Philips, ING, Land Life Company, and KLM. Other hats I wear include innovation coach, keynote speaker, and actor. I teach creative empathy at conference workshops and in-company trainings.
