Essentials of Marketing Research: Exercises

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50 pages
Sprache:
 English
The Essentials of Marketing Research introduces the principals and tools of marketing research, discussing topics such as exploratory research design and conclusive research design.
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Über den Autor

Paurav Shukla is the Professor of Marketing at Essex Business School, University of Essex, UK. His research interests include cross-cultural marketing, comparative consumer behaviour, and marketing in emerging markets with a particular focus on luxury brands. His research highlights the hidden meaning...

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The Essentials of Marketing Research introduces the principals and tools of marketing research, discussing topics such as exploratory research design, conclusive research design, sample sizes, questionnaire design, and data analysis. This exercises e-book is a companion to The Essentials of Marketing Research text and is also available for free download. It will help marketing students put their theoretical knowledge into practice and provide valuable exam preparation.

Each chapter is subdivided into multiple choice and essay questions, followed by detailed answer summaries and explanations. Students are tested on a wide range of topics and concepts, including research design, conclusive research design, sampling, measurement and scaling, questionnaire design, data preparation and preliminary data analysis, and report preparation and presentation.

Download Essentials of Marketing Research: Exercises e-book for free!

  1. Introduction to marketing research
    1. Solutions to chapter 1 questions
  2. Exploratory research design
    1. Solutions to chapter 2 questions
  3. Conclusive research design
    1. Solutions to chapter 3 questions
  4. Sampling
    1. Solutions to chapter 4 questions
  5. Measurement and scaling
    1. Solutions to chapter 5 questions
  6. Questionnaire design
    1. Solutions to chapter 6 questions
  7. Data preparation and preliminary data analysis
    1. Solutions to chapter 7 questions
  8. Report preparation and presentation
    1. Solutions to chapter 8 questions
This is useful to research professors to increase the critical thinking skills of their students.
30. November 2017