Introduction to International Business: People, Places, and Ideas offers a foundation for understanding how commerce works in today’s global environment. Drawing on the author’s experience and research from a wide range of fields, this text profiles many of the economic, managerial, and logistic challenges that have shaped the contemporary world market, while infusing an even more complex aspect of international business—the “human” factor of culture and communication—into the equation. Regardless of your major or career interests, Introduction to International Business: People, Places, and Ideas will give you a practical view of how you and the globe are interconnected in the dynamic business context that exists today.
The international business environment
Forms of International Business
The Geography of Global Business
The Economic Environment
The cultural environment of international business
What is “culture”?
Culture and Communication
The Global Organization
Working and traveling in the international business environment