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How to Persuade Like a Leader

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17m 49s
Sprache:  English
In the post-Covid world, persuasion is a key leadership skill. Communication coach and former BBC reporter Tony Coll introduces the basics, including PROVE and Cialdini’s Six Principles of Persuasion.
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Beschreibung

For practical reasons during Covid, employees started making a lot more of their own decisions at work. This has led to a new model of leadership which is less about command and more about persuasion. Leadership communication coach and former BBC reporter Tony Coll has been training executives in influencing skills for many years. In this entertaining and instructive talk he covers the basics of this important leadership skill, including the PROVE model and Cialdini’s Six Principles of Persuasion.

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