This book has been written for junior, middle and senior managers who do not work in accounting or finance but who need to know what happens in accounting and finance! By the end of the book, you will

1. Be able to distinguish between and use the three major financial statements
   1. Income Statement
   2. Balance Sheet
   3. Cash Flow Statement
2. Carry out an analysis of financial data using a variety of techniques, including ratio analysis
3. Carry out a qualitative analysis of financial and non financial data
4. Review the annual report and accounts of organisations, including the notes of explanation found in those reports
5. Identify trends and strategies contained in financial and non financial data and reports

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1. Introduction
2. Building the Accounting Picture
3. Building Financial Statements
   1. Case Study: David Tasker
4. Business Analysis
   1. Business Activities
   2. Planning Activities
   3. Investing Activities
   4. Operating Activities
   5. Business Activities
5. Correlation and Correlation Matrices
6. Technical and Fundamental Analysis
7. Financial Statements: basis of analysis
   1. Statement of Comprehensive Income
   2. Statement of Comprehensive Income
   3. The Financial Ratio Analysis of Organisations Some Basic Analysis
8. Financial Statements Analysis: in detail
   1. 1 Comparative financial statement analysis
   2. 2 Common Size Financial Statement Analysis
   3. 3 Ratio Analysis
   4. 4 Cash Flow Analysis
   5. Analysis of the Statement of Cash Flows
   6. Alternative Cash Flow Measures
   7. Free Cash Flow
   8. Specialised Cash Flow Ratios
   9. Cash Reinvestment Ratio
   10. Valuation
   11. Free Cash Flow to Equity Model
   12. Residual Income Model
   13. Common Size Financial Statement Analysis
   14. Ratio Analysis
   15. Cash Flow Analysis
   16. Analysis of the Statement of Cash Flows
   17. Alternative Cash Flow Measures
   18. Free Cash Flow
   19. Specialised Cash Flow Ratios
   20. Cash Reinvestment Ratio
   21. Valuation
   22. Valuation Models
   23. Free Cash Flow to Equity Model
   24. Residual Income Model
9. Benchmarking of Financial and Non Financial Performance
   1. Key Result Indicators
   2. Seven Characteristics of KPIs
   3. Balanced Scorecard
   4. Beyond Budgeting
   5. Seven Characteristics of KPIs
   6. Balanced Scorecard
   7. Beyond Budgeting
10. Review Annual Report and Accounts
    1. Qualitative analysis of financial and non financial data
    2. 2014 Chairman’s letter from the amazon.com
    3. Sensitivity Analysis in Forecasting Financial Statements
    4. Qualitative analysis of financial and non financial data
    5. 2014 Chairman’s letter from the amazon.com
    6. Sensitivity Analysis in Forecasting Financial Statements