This book has been written for junior, middle and senior managers who do not work in accounting or finance but who need to know what happens in accounting and finance! By the end of the book, you will

1. Be able to distinguish between and use the three major financial statements
   1. Income Statement
   2. Balance Sheet
   3. Cash Flow Statement
2. Carry out an analysis of financial data using a variety of techniques, including ratio analysis
3. Carry out a qualitative analysis of financial and non financial data
4. Review the annual report and accounts of organisations, including the notes of explanation found in those reports
5. Identify trends and strategies contained in financial and non financial data and reports

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1. Introduction
2. Building the Accounting Picture
3. Building Financial Statements
   1. Case Study: David Tasker
   2. Business Analysis
      1. Business Activities
      2. Planning Activities
      3. Investing Activities
      4. Operating Activities
      5. Business Activities
      6. Correlation and Correlation Matrices
      7. Technical and Fundamental Analysis
      8. Financial Statements: basis of analysis
         1. Statement of Comprehensive Income
         2. Statement of Comprehensive Income
         3. The Financial Ratio Analysis of Organisations Some Basic Analysis
         4. Financial Statements Analysis: in detail
            1. 1 Comparative financial statement analysis
            2. 2 Common Size Financial Statement Analysis
            3. 3 Ratio Analysis
            4. 4 Cash Flow Analysis
            5. Analysis of the Statement of Cash Flows
            6. Alternative Cash Flow Measures
            7. Free Cash Flow
            8. Specialised Cash Flow Ratios
            9. Cash Reinvestment Ratio
            10. Valuation
            11. Free Cash Flow to Equity Model
            12. Residual Income Model
            13. Common Size Financial Statement Analysis
            14. Ratio Analysis
            15. Cash Flow Analysis
            16. Analysis of the Statement of Cash Flows
            17. Alternative Cash Flow Measures
            18. Free Cash Flow
            19. Specialised Cash Flow Ratios
            20. Cash Reinvestment Ratio
            21. Valuation
            22. Valuation Models
            23. Free Cash Flow to Equity Model
            24. Residual Income Model
            25. Benchmarking of Financial and Non Financial Performance
                1. Key Result Indicators
                2. Seven Characteristics of KPIs
                3. Balanced Scorecard
                4. Beyond Budgeting
                5. Seven Characteristics of KPIs
                6. Balanced Scorecard
                7. Beyond Budgeting
                8. Review Annual Report and Accounts
                   1. Qualitative analysis of financial and non financial data
                   2. 2014 Chairman’s letter from the amazon.com
                   3. Sensitivity Analysis in Forecasting Financial Statements
                   4. Qualitative analysis of financial and non financial data
                   5. 2014 Chairman’s letter from the amazon.com
                   6. Sensitivity Analysis in Forecasting Financial Statements