Business cards are a thing of the past. Today, people connect through social media. To do that, you need a compelling online profile that’s more than just a snapshot of yourself and your key career steps. Because LinkedIn is so much more than a resume or a virtual business card. In this Virtual Classroom, you’ll learn what you need to include in a compelling LinkedIn profile. I’ll show you the do’s and don’ts of profile creation, and you’ll learn the 10 simple steps to building a profile that people want to connect with.
About the Expert
Dr. Petra Wüst heads the consulting firm Wüst Consulting GmbH in Basel. She is an expert in self-branding and self-marketing and has worked internationally as a trainer, speaker and coach for 20 years. She also teaches at the University of Basel and is the author of several renowned books. Her current project, the online course The Trusted Expert Program, supports experts and leaders in positioning themselves confidently and authentically as the go-to authority within their organizations.
