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Critical components of commercial communication

Brush up the vital basics of your business messaging

15m 5s
Sprache:  English
From the eye-catching headline, to summing up your offering in just 30 seconds, to the smartness of simplicity, this talk will explore all the essentials of compelling commercial communication.
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You might have a wonderful offering for the world, but unless you can communicate its value clearly, concisely, and compellingly, it’s likely to lead you nowhere. In this talk, we’ll explore how to attract attention in just a handful of words, sum up your business or innovation strikingly and stylishly, along with the wonderful trick of making more impact for less words, images and information.

About the Author

Simon Hall is a Course Leader at the University of Cambridge, runs his own business communication agency, Creative Warehouse, and is a journalist, author, and business coach.

He teaches communication, media, business, writing, presentation, storytelling, and public relations skills at Cambridge, along with universities across England, for government departments, and companies.

Simon has a series of books on communication published, including - public speaking and presentations - writing blogs - how to secure media coverage - and leadership communication - along with eight thriller novels.

Über den Autor/die Autorin