Stakeholder engagement is the process of understanding and involving stakeholders in an organisation's objectives. The emphasis of this book is on understanding stakeholders through five organisational lenses: senior leadership, the HR function, project management, marketing and communications and customer services. As the author experienced firsthand, stakeholders are considered slightly differently by each of these functional perspectives. By visiting each perspective we will pick up additional approaches and stakeholder methods and reduce potential confusion when working across functions.
About the Author
Flo van Diemen van Thor is a coach and communications mentor specialised in helping people navigate complex organisational change. Armed with an MA in Coaching and Mentoring Practice from Oxford Brookes University and her experience as an Organisational Development Consultant in the public and private sector, Flo founded Socius Associates which develops and delivers change programmes for clients.