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Audio Learning

Micro Talk: Entrepreneurship in Business

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10m 52s
Language:  English
This Micro Talk looks at the increased need for entrepreneurship in today’s large companies. It then examines ways in which businesses can integrate entrepreneurship into their companies.
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Beskrivelse

In a world where change is happening at an ever-faster rate, successful large companies need to be able to adapt to that change in a more entrepreneurial way. However, most large companies have built their success on steady incremental growth rather than from disruptive change.

This Micro Talk examines the increased sped of change and makes the case for a more entrepreneurial approach to business development. It then goes on to suggest ways in which this entrepreneurial approach can be achieved.

About the Author
Roger

Roger Cowdrey MIC

The author is an international business consultant, writer and motivational speaker specialising in entrepreneurship and SME development. Following careers in teaching and IT he has spent over twenty-five years working with businesses and with business support organisations in various European and Middle Eastern countries. His books appear in over 30 countries in the world and are used in universities in all continents. His passion for encouraging young people has made him a sought after speaker at conferences and universities in many countries and he still works on entrepreneurial projects in various locations.