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How to Make Gamification Work for You

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21m 37s
Language:  English
Gamification is a powerful tool for guiding behaviour. In this practical guide, learn how you can make it work to motivate your target audience towards the behaviours and actions you need.
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Beskrivelse

Gamification is a powerful tool for guiding behaviour. In this practical guide, learn how you can make it work to motivate your target audience towards the behaviours and actions you need. Many people have seen colourful, playful gamification and think that’s all it is, but you’ll learn how it can be a subtle and professional technique, appropriate to audiences at any level. Whether you’re working digitally or physically, and whether your audience is users, customers, employees or anyone else, you’ll learn how to target specific behaviours and actions and motivate people to adopt them.

About the Author

Terry Pearce is a bespoke learning designer who specialises in game-based learning and gamification. As founder of 360 Learning Design, he has created learning solutions for companies all over the world for the last fifteen years. As founder of Untold Play, he's embarking on an exciting new chapter designing learning games and game-based products.

About the Author
Terry

Terry Pearce

Terry's passion for helping people learn has led him to spend twenty years in the Learning & Development industry. In that time, he's won awards for learning programme design from the London NHS Modernisation Agency, the Healthcare People Management Association, and Reed Learning. Working with FTSE100 organisations and public sector bodies across a wide range of personal development and effectiveness topics, he has helped thousands of learners improve their personal impact and add value to what they do.

His approach of breathing life into topics by making materials practically-focused and interactive has seen him in demand in creating a range of interventions including ebooks, videos, integrated programmes, online courses, learning games, sessions using live actors, sessions using apps, interactive 'choose-your-own-aventure' stories, storytelling events, teambuilding sessions and coaching sessions. He produces and hosts a training design podcast and is an active member of several L&D communities, bringing to them his specialist knowledge of designing learning that works with how people prefer to learn. He's the Leader of the London chapter of the L&D support organisation Trainer Talk.

As the founder and lead designer of learning design consultancy 360 Learning Design since 2005, he has worked with recognised organisations across the world to help individuals better represent their organisations and get better results managing themselves and their interactions. His recent studies and focus have been on using games and storytelling in learning and development, and a new business venture in this field is currently in the works. He's based in London.

The key topics around which he has created the majority of his learning and development materials are:

  • Developing Personal Resilience
  • Writing like a Professional and a Human Being at the Same Time
  • Helping People Learn Effectively
  • Handling Difficult Situations Assertively
  • Innovation, Creativity and Problem Solving in the Workplace