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How to Become a Coach: Part II

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Language:  English
This eBook will teach you what it takes to become a coach. It describes the future of coaching and what you need to jump-start your own coaching practice.
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This eBook will teach you what it takes to become a coach. It describes the history and the future of coaching, coaching associations, certification requirements, competencies of a Personal and Business coach, the difference between coaching and other professions and what you need to jump-start your own coaching practice. You will learn to create a Business and Marketing Plan, set up multiple streams of revenues, determine your coaching niche and much, much more.

This eBook is filled with real live coaching examples, assessments and checklists. When you have finished this course you will be more than ready to start your own thriving coaching practice!

This high valued course contains the latest knowledge on the coaching profession.

  1. The future of coaching
    1. What is the GCC process?
    2. The benefits of involvement
    3. Participating Organizations
    4. International agreement – Can it work?
    5. How does it work?
  2. Qualifications and training in coaching
    1. Education & Credentialing
    2. Overview
    3. Granting institution
    4. Master of Arts (Business Coaching)
    5. The Registered Corporate Coach designation
    6. Guiding standards
    7. Granting institution
    8. How to obtain the RCC designation
    9. Associate Certified Coach (ACC)
    10. Professional Certified Coach (PCC)
    11. Master Certified Coach (MCC)
    12. European Coaching Institute
  3. Coach Mentoring Program
  4. What You Will Need to Start your Coaching Business
  5. Business & Marketing Plan
  6. The Income Streams of a coach
  7. How to Build Your Business
  8. Examples of Niches
  9. Selling your coaching
    1. Traditional selling model
    2. Buyer-centric model
  10. Overcoming objections
  11. The basics of coaching
  12. Models and processes
  13. Ethics
  14. Endnotes
Without coaching, nothing will go right
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About the Author

Ton de Graaf

Ton de Graaf started his career in the military where he learned about leadership while serving with the Royal Dutch Military Police as a Platoon Leader and later as a Captain with the Royal Dutch Air Force. He continued his career in the corporate world as a change manager, interim manager, program manager and HRD manager in various industries before he started his own executive coaching practice.

Since then his international scope allowed him to work with many senior executives in various countries across the globe. The results are often staggering: increase in work force productivity, significantly higher ratings in employee satisfaction surveys, higher level of employee engagement and a high return on the investment in coaching. Because of his highly successful results oriented approach he was asked to become an Executive, Business and Life coach trainer with the International Coach Academy in Australia.

In 2009 he was asked to become General Manager at Praesta International Ltd. (London), an executive coaching firm with 110 coaches in 12 countries across the globe.

Ton is one of the very few coaches in the world who is designated by the Worldwide Association of Business Coaches as a Chartered Business Coach™ (ChBC™) after a vigorous and independent assessment conducted by the Middlesex University and the Professional Development Foundation in the UK. Business coaches at this level are accountable for critical analysis, diagnosis, design, planning, execution and evaluation. They exercise substantial personal autonomy and show significant influence and leadership within their organisation, the profession or academic settings. Chartered status tells the wider community that a business coach has the highest level of specialised subject knowledge and professional competence.

The ChBC designation recognises the experienced practicing business coach who has demonstrated an in-depth knowledge of business coaching, significant personal achievements in the field, professionalism and leadership in the workplace, and a commitment to maintaining expertise through continuing professional development. The ChBC is a stand-alone credential and the highest level of certification for experienced coaches in the world today.

Ton is also the publisher and Editor-in-Chief of the Worldwide Coaching Magazine, a digital publication for life, business and executive coaches across the globe. More info: https://www.worldwidecoachingmagazine.com 

More info: www.tondegraaf.com