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Expert Talk: Why CSR isn't a Department or Tagline

Interview with Dawna Jones

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12m 6s
Language:  English
CSR isn't a department or slogan. It's about making business decisions that help solve social and environmental problems, all while providing consumers with products they want to buy.
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Beskrivelse

Why is corporate social responsibility (CSR) not a department, and why is it important to turn CSR into an integral part of business as usual? Dawna Jones: Yes, I've been asked this many times. CSR isn't a department because corporate citizenship or corporate philanthropy aren't departments either; they're activities that involve everyone in the company and align with a bigger purpose. When you talk about corporate citizenship, you can break it down further into corporate responsibilities-which are shared by everyone-and corporate giving, which is what the corporate foundation does.

About the Author

Nathaniel Schooler - an engaging interviewer, writer and trusted adviser. IBM Futurist and LinkedIn Power Profile Award Winner.

He interviews amazing experts. People who have started, built and been part of some of the largest brands in the world and made a huge impact.

Prior experience taught him business communication is about real world relationships, (avoiding techno speak and meaningless jargon).


About the Author
Nat

Nat Schooler