- The author
- Acknowledgements
- Introduction: writing is a dangerous business
- Don’t state the obvious
- Don’t be ambiguous or confusing
- Numbers and impossibilities
- Value for money
- Instructions that don’t instruct
- Misleading timing
- Measures that confuse
- Afterword
Indhold
Beskrivelse
The examples quoted in this book may make you laugh out loud, but it will also highlight the dangers of sloppy writing and the necessity to write to achieve unambiguous clarity especially when messages are directed at customers and others where your professionalism and credibility matters.Even in a short piece the necessity for care in origination and thoroughness in checking is very apparent. It is a lesson that can avoid major miscommunication.
About the author
Patrick Forsyth is a consultant, trainer and writer. He has worked with organisations large and small and in many different parts of the world. He is the author of many successful books on management, business and careers and prides himself on having a clear how-to style.
One reviewer (“Professional Marketing”) commented: Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organised, focused and easy to apply.
In this series he is also the author of several titles including “Your boss: sorted!” and “How to get a pay rise”. His writing extends beyond business. He has had published humorous books (e.g. Empty when half full) and light-hearted travel writing: First class at last!, about a journey through South East Asia, and Smile because it happened about Thailand. His novel, Long Overdue, was published recently.
