This book introduces students to business concepts experientially as they develop a business plan for a fictional business the student creates. With each chapter, the student learns introductory concepts and then applies those concepts to their business plan. This method of introducing students to business concepts encourages the student to apply new concepts as well as connect concepts covered in prior chapters.
The text comes with free downloadable templates for the business plan including financial projections which are particularly difficult at the introductory level.
Instructors are encouraged to have students work either individually or in teams and present the business plan at the end of semester as if they are seeking financing from a bank of venture capital group.
This book is the first in a series of practical guides that help business students learn and then apply new concepts.