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Professional eBook

التسويق لغير مديري التسويق الجزء الثاني

نماذج وتقنيات

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Language:  Arabic
Non-marketing managers need to know the models and techniques of marketing.
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Description

Non-marketing managers need to know the models and techniques of marketing. They need to be familiar with segmentation and the product diffusion curve. They need to understand Porter’s five competitive forces and be totally familiar with the marketing mix and how pricing strategies are used to enhance a business’s profitability. They need to be conversant with the AIDA, DAGMAR and Growth Share Models and understand product market strategies and how the product life cycle operates. This book fills that gap.

About the Authors

Walter Jaburek

Janine du Plessis

Christian

Christian Julmi

Erik

Erik Bruun

Kari

Kari Lise Barstad

David

David Shindler

Yuri Yevdokimov

Matthias

Matthias Kohl

Christopher

Christopher J. Skousen

Hubert Jaoui